posts in category:

Video Marketing

Video Marketing
Video Marketing
11 Video Marketing Statistics of 2025: Numbers Tell the Story
Victor Blasco

Victor Blasco
Video Marketing
Guide to short form video in digital marketing
Short-Form Video: The Ultimate Guide 2025
Melodie Lascar

Melodie Lascar
Agencies
From Nostalgic to Cheeky: 12+ Christmas Commercials and What They Teach Us About Storytelling
Laura Kloot

Laura Kloot
Native Advertising
Explore our recommended list of video creation tools to take your native advertising video campaigns to the next level
Top Video Creation Tools For Native Advertising
Melodie Lascar

Melodie Lascar
Branding
How to Do Marketing for Real Estate? 14 Ideas to Boost Your Business
Laura Kloot

Laura Kloot
Company News
Moments by Outbrain: Unlocking Vertical Video for the Open Internet
Cyrus Jabbari

Cyrus Jabbari
Agencies
Digital storytelling is a powerful way for brands to boost awareness and engagement among target audiences
Memorable Moments: How Brands Can Elevate Digital Storytelling on the Open Web
Melodie Lascar

Melodie Lascar
Native Advertising
Maximizing Engagement: How to Succeed with Native Video Advertising
Eduard Klein

Eduard Klein
Video Marketing
How Video Storytelling Works and Why It's a Powerful Marketing Tool
Kayla Matthews

Kayla Matthews
Branding
7 Best Brand Video Marketing Campaigns
Cyrus Jabbari

Cyrus Jabbari
AI in Marketing & Advertising
5 Best AI Video Generation Tools on the Market Right Now
Laura Kloot

Laura Kloot
Video Marketing
11 Advanced Tactics for Promoting Your YouTube Channel
Laura Kloot

Laura Kloot
Video Marketing
The Complete Guide to Online Video Advertising
Laura Kloot

Laura Kloot
Branding
Best and Worst Super Bowl Commercials of All Time
Laura Kloot

Laura Kloot
Branding
Video Ad Makers: How to Create Great-Looking Videos for Your Digital Ad Campaigns
Camilla Salemme

Camilla Salemme
Affiliate Marketing
Video Content Syndication: A Primer
Laura Kloot

Laura Kloot
Branding
What is Contextual Video Advertising?
Laura Kloot

Laura Kloot
Branding
What Comes After Video Marketing? Ingenious Video Campaign Examples
Laura Kloot

Laura Kloot
Performance
Video Advertising KPIs for Every Stage of the Customer Funnel
Laura Kloot

Laura Kloot
Content Marketing
How to Write Persuasive Ad Copy that Converts
Laura Kloot

Laura Kloot
Video Marketing
Complete Guide for Creating Video Content That Converts
Payman Taei

Payman Taei
Company News
Brains & Intelligence: Outbrain Acquires vi, the Contextual Video Platform
Yaron Galai

Yaron Galai
Content Marketing
5 Marketing Strategies Real Estate Agents Can No Longer Ignore
Jessica Thiefels

Jessica Thiefels
Branding
7 Small Business Advertising Ideas
Kevin T Payne

Kevin T Payne
eCommerce - D2C
The Complete Guide to the Effective Use of Amazon Video Ads
Eli Wayne Smith

Eli Wayne Smith
Video Marketing
How to Use Video to Boost Customer Engagement
Michael Pirone

Michael Pirone
Archive
Outbrain & Elvie Take Home the Digiday Award Win For Best Use of Video 2020
Cyrus Jabbari

Cyrus Jabbari
Native Advertising
A Concise Framework for Native Video Ads Marketing
Guy Sheetrit

Guy Sheetrit
Affiliate Marketing
[Video] Exclusive Interview With James Van Elswyk, Part 2: Affiliate Marketing Tips For Beginners
Lauren Pica

Lauren Pica
Native Advertising
8 Alternative Digital Marketing Strategies You Shouldn’t Overlook
Itamar Gero

Itamar Gero
Video Marketing
The Beginner's Guide for Creating Video Ads
Gili Noy

Gili Noy
Video Marketing
6 Tips to Making Animated Marketing Videos
Melissa Burns

Melissa Burns
Video Marketing
Video Advertising Trends for 2020
Michael Le Lausque

Michael Le Lausque
Video Marketing
Video Marketing Buff or Beginner? Take the Quiz
Laura Kloot

Laura Kloot
Company News
Outbrain’s Patented Click-to-Watch Video Format Favors Engagement Over Intrusion for Global Brands
Antonia Faulkner-Dybvig

Antonia Faulkner-Dybvig
Agencies
Top 5 Video Marketing Campaigns in 2019
Claire Newton

Claire Newton
Video Marketing
3 Principles of Video Storytelling: Advertising Week NY 2019
Mae Campbell

Mae Campbell
Branding
Best Practices for an Effective Video Advertising Campaign
Mony Rannan

Mony Rannan
Video Marketing
What Is Deepfake Video and What Can Be Done About It?
Anat Oransky

Anat Oransky
Video Marketing
6 Ways to Boost Your Video View Rates
6 Ways to Boost Your Video View Rates
Melodie Lascar

Melodie Lascar
Video Marketing
Conversation with Nas Daily: 1:1 with the Internet Video Sensation
Conversation with Nas Daily: 1:1 with the Internet Video Sensation
Anat Oransky

Anat Oransky
Video Marketing
video creation tips
Video Creation Tips and Hacks
Yael Miriam Klass

Yael Miriam Klass
Branding
5 Steps to Create a Customer Testimonial Video that Converts
5 Steps to Create a Customer Testimonial Video that Converts
Victor Blasco

Victor Blasco
Company News
GSK
GSK Uses Outbrain FOCUS for Outstanding Video Engagement
Katarina Ereš

Katarina Ereš
Video Marketing
Outstream Video Ads
Thinking Differently About Outstream Video Ads
Dennis Yuscavitch

Dennis Yuscavitch
Video Marketing
2018 is the year in which you should be paying attention to your video marketing plan. If you are still uncertain about how video can boost your marketing strategy, take a look at the facts: ● 52% of marketing professionals state that video is the type of content with the best return on investment. ● When both video and text are available on the same page, 72% of people stated they would prefer video to learn about a product or service. ● Cisco estimated that by 2019, video will make up 80% of all consumer internet traffic. Once you understand the importance of video marketing, you need to get started right away! But the question is: how? There are lots of different video types that serve several objectives, and each one fits into the sales funnel in a different way. If you want to learn more about the diverse world of video content, you’ve come to the right place! 1. Educational Videos Have you ever thought about how we undergo a learning process each time we buy a new product or service? As consumers, we’re always trying to make the most satisfying decision for our money. Therefore, educating your audience on the subject you know best will be very well received. Knowledge is power and you can help your prospects make a better decision by educating them. This is the reason why an educational video can be superb for the awareness stage of the buyer’s journey. In this phase, people are looking for information, data, opinions and valuable insight on what your product or service is about: they are discovering their pain points and need to learn more about them. Another great asset that educational videos provide is awareness. As they are easier to distribute and share than other types of marketing videos, they usually receive more social engagement, which helps spread knowledge and awareness of your brand. Blog posts, guest blogging and social media are suitable spots for educational videos. They are also great for video SEO, and get great organic ranking on YouTube and Google. While we’re on the subject of educational videos, here’s a video that explains the buyer’s journey and the inbound marketing process, and can help you set up a great marketing strategy.
Did You Know? There is a Type of Video Content for Every Marketing Objective!
Victor Blasco

Victor Blasco
Performance
Set up the perfect webinar
How to Run The Perfect Webinar
Yaniv Nava

Yaniv Nava
Video Marketing
Blog Site Thumbnail Video
Why You Should Include Video in Your 2018 Marketing Strategy Plans
Yaniv Nava

Yaniv Nava
Content Marketing
Amazing Video Content
How to Go Live With Amazing Video Content in the Next 5 Days
David Basulto

David Basulto
Video Marketing
How UTI Mutual Fund Drove Over 3,500 Leads Through Targeted Video Content to Millennials
Isabella Barbato

Isabella Barbato
Best Practices
Leveraging Your Video Analytics: Mining the Outbrain YouTube Channel
Shana Pilewski

Shana Pilewski
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